Sport is built,
not found.

We create sports and technology projects — from gym brands and race events to digital platforms and athlete communities.

12+ Projects Launched

4 Active Brands

3 Sports Disciplines

Mexico · LATAM

ABOUT

A studio that builds sports ecosystems.

Pro Performance Sports Training is a sports and technology consultancy based in Jalisco, Mexico. We design, launch, and operate sports projects — from physical training centers and running events to athlete apps and digital academies. Every brand we build starts with performance science and ends with community.

Science-Based

Every project is grounded in sports science and real data.

Full-Stack

From concept to launch: brand, space, tech, and community.

Built to Last

We don't do one-offs. We build ecosystems that grow.

WHAT WE BUILD

From the ground up.

Sports Project Creation

Gyms, training centers, academies — designed from brand to operations.

Race & Event Production

Running events, obstacle courses, HYROX-style competitions, and sports festivals.

Digital Platforms & Apps

Athlete apps, training platforms, performance trackers, and membership systems.

Sports Brand Building

Naming, identity, visual system, and go-to-market for sports brands.

Academy & Curriculum Design

Sports academies and educational programs for athletes and coaches.

Community & Sponsorship

Athlete communities, ambassador programs, and partnership strategy.

OUR BRANDS

Built by us. Running now.

HYBRID-0 · Xcelerate Training Center

Hybrid functional training gym

A hybrid training center in Tepatitlán de Morelos, Jalisco. Specializing in functional fitness, HYROX preparation, and high-performance programming.

PhysicalFunctional TrainingHYROXJalisco

Active

The Strive Lab

Athlete performance app

A coaching and performance platform for athletes and coaches. Features training programs, XP progression, Strava integration, and shareable Performance Passports.

DigitalAppAthlete PerformanceLATAM

Active